I hear the term good lawyering occasionally, but it isn’t usually explained. It’s assumed that good means ethical, effective, and that value is added for the client.
My first real encounter taught me to look into the meaning of words used when people make referrals to lawyers, because I experienced none of the above unfortunately. But I set out to find proof that good lawyers do exist and to show that the less-than-good are the exception, rather than the rule.
Create the description you believe is true of your talent and professional conduct, what you want projected when your name is shared…but first, be that good lawyer.
Stand up and explain the difference, in detail.
Better yet, demonstrate it by your actions and in the outcomes you achieve for your clients. When you advocate the way you would want someone to do for your own son or daughter, you send a message that becoming a lawyer is actually a noble endeavor.